76 | We’re on the driver’s side.
Originally created in 2008, this long-running campaign has made life on the road easier for drivers and more fun for passengers for over 15 years. Helpful apps, memorable out-of-home, radio, TV and event marketing, that leveraged culture instead of claims, built a beloved brand in a category dominated by ubiquity.
Road Tools
Instead of traditional brand advertising, 76 created road tools and promoted each with an integrated campaign. These irreverent tools elevated 76 from a fuel-quality contender to a pop culture conversation starter. Averaging hundreds of thousands of downloads, the tools earned attention from local media, radio morning shows and even the New York Times.
