Become a Slim Jim Donor

No acronym is more synonymous with CPG than BOGO. A promotion so easy, it’s dumb. With the help of fake doctors from the Made from Stuff Guys Need campaign, Slim Jim turned just another promotion at shelf, into a fully integrated TV, digital and social effort that made it easy for guys to give back—sort of.

Bored guys (a.k.a. guys) were invited to SlimJim.com to become donors. A pledge button, that could be mashed hundreds of thousands of times, kept guys engaged for way longer than anyone imagined. Clicks unlocked tiered digital content and donors who shared the #SlimJimDonor hashtag received the coveted “I Gave Meat Today” t-shirt.

On social, Slim Jim kept the public informed about the signs of spice loss with sort educational videos and let guys know how to get involved.